What does it mean “Can the profession be saved?”  Does anyone else care except us?

The second question first.  Who might care?  Clients who have developed a trust for you and who are comfortable with the traditional ways of doing things.  There is a group of us and of them who like doing things as always.  It’s comfortable, requires little change, and is a ‘safe’ way of doing things.

But who might not care?  We can break these down into two subgroups:  1) those that dislike our getting in the way of their deal; and, 2) those who genuinely want something different, more modern.  For now, let’s dismiss the first group, and consider those who do want a better product, a better service.

We have often heard the adage:  better, faster, cheaper – pick any two!  Our competitors compete mostly on the basis of faster or cheaper.  This may include AVMs, BPOs, hybrid products, evaluations by non-appraisers, and online services, such as Zillow, Redfin, and others.  And some of them are getting betterBetter because the data are better, and the analytics are more robust.  The data and the analytics.  Let’s focus just on the third element of competition:  better.

OPINION OR RESULT?

What distinguishes the appraiser from competing products?  Appraisers give an opinion.  Our competitors provide analytical results.  Appraisers produce an opinion then provide “support” for that opinion.  Our competitors provide an analysis, and its outcome: a result.  Appraisers provide an opinion, then justify and explain that opinion.  Both appraisers and competitors produce a prediction of value.  As defined in The Appraisal of Real Estate: the “most probable selling price” as of a given date.

This definition of value reveals a service (useful information) not provided by appraisers.  That service is the probability of the predicted value being true.  This service is provided (directly or indirectly) by AVMs and some other competitors.  Strangely, the profession best able to provide a measure of probability (risk/reliability) is the appraisal profession.  Why don’t appraisers do that?!

There are several reasons for the “why not?”  They include familiarity with old ways, standards which enforce subjective “believability”, and training to provide “opinion” rather than analytical results.  A third reason is the test of adequacy of appraisal scope:  Client expectations, and peers’ actions.

This third reason creates a vicious circle of lowered expectations and median performance.  Do what your client’s want.  Do what everybody else does.  If you have a better way, watch out.  It may be in violation of the rule of appraisal adequacy.  If nobody else does it, you are suspect.  If you don’t provide what client’s want, you are at risk.  That’s that rule.

WHAT CAN WE DO NOW?

Can it be saved? New technology can help.  This can show us ways to provide a much needed product and service.  A reliability score.  In AVMs they call it an FSD (Forecast Standard Deviation).  Appraisers educated in this reliability estimate can outperform all of our competitors.  And provide a much needed service for the public good.