Appraisers have been taught to first analyze the subject property.  Is this correct?  What would an economist do?  Would she analyze the property, or figure out the market? 

Well yes, an economist would try to figure out a market.  First, it’s important to consider what type of market we are talking about.  What are the characteristics of a market?  Economists say two things are important:  1) the number of buyers and sellers; and, 2) the sameness (or homogeneity) of the product.  Most ‘asset’ types have some heterogeneity, especially so for real estate. 

So, it is important to identify the characteristics of the property, in order to help identify the market.  However, (and this is a BIG however) valuation is not primarily about researching a property.  Valuation is about researching the economics of a market.   (The client tells us what to value.  The property is identified for us.)  Our job is to depict the market.  Valuation is a two-step process! 

Step 1.  Depict the complete relevant market segment.

Step 2.  Position the subject in that market segment.

In the curriculum of the “new valuation modeling paradigm”[1] we emphasize the importance of separating Step 1 from Step 2.  Why?  Because we study and research, analyze, evaluate and explain the complete market, not the property.

In the traditional, old way of valuation, it was difficult to separate thinking about the market from thinking about the subject.  In the past, ‘picking comps’ was about minimizing adjustments for dis-similarities.

Today, the new valuation modeling paradigm, Evidence Based Appraisal (EBV)© — distinguishes clearly and explicitly between measuring the subject and measuring the market.  We measure the subject solely to help identify what we are really studying:  The competitive market segment (CMS)©.

In summary, what asset analysts and appraisers do is research and study a specific market.  To study a specific market, we must define and delineate that CMS©.  Asset analysts describe (quantify and parameterize) the subject.  But the sole reason for this describing is to help depict and quantify the data set – the frame of data identified as being useful to quantify the market.  This we call “adjustments.”  We adjust to place, or compare the subject features to the market.

USPAP Rules do not define what is a market, (although market value is defined).  In fact, I am unable to find any place where these “congressionally chartered” quasi-governmental USPAP standards require the analyst to identify the relevant market. 

USPAP Rules do however say — “an appraiser must … identify the characteristics of the property.  These include the physical, legal and ‘economic’ attributes; property interest, or other modifications to the specific property rights.

What would an economist say?  I believe that most microeconomists would say that the subject property is just that – one item in a group of items that compete for the buyer’s attention!

So, does an appraiser analyze a property, or analyze a market?  It’s both.  But the purpose of each is hugely different! 

The purpose of depicting the property is to make sure the right question is asked.  It’s a study of what is.  It’s also attention to what the client wants studied.

The purpose of appraisal is to analyze a market segment, given the property features identified.

[1] Marvin Wolverton, MAI, PhD, in The Appraisal Journal, Spring 2014, letters to the editor.  Dr. Wolverton was the author of the Appraisal Institute book:  An introduction to Statistics for Appraisers.